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Welcome to ACUP 2007
Conference Overview
Conference Program Schedule
Spouses/Guests Schedule
INTERQUEST Forum
Transportation Information
Conference Registration
Hotel Registration
Vendor Sponsorships
Things to Do in San Francisco
Questions or Comments
Presentation Files
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Personalized Communications & Variable Data Printing In Higher Education Forum
Monday, April 16, 2007
1:30 pm - 4:30 pm
Presented by: INTERQUEST
Held concurrently with the ACUP 2007 Conference
The Personalized Communications & Variable Data Printing in Higher Education Forum is designed around INTERQUEST on-going research into the college and university market. INTERQUEST analysts will present key results from a new study to be published in April 2007, which analyzes 1:1 communications and print in this specific market place.
The seminar price is $125. ACUP Conference participants can attend as part of their registration.
 Register online
Personalized Communications & Variable Data Printing In Higher Education Forum Outline
| 1:30 - 2:00 | Forum Keynote "The Needs and Wants of the Millennial Generation"
- JP Smith, Founding Partner, Celsius Marketing/Interactive and BRS Consulting
There are very distinct differences between Generation X and Millennial Generation. They study differently, shop differently, and their value systems are different. Marketing to the Millennial Generation is challenging, and this presentation will focus on how they choose to communicate and why they are not a patient group. It will also speak to the differences between the two generations and shed some light on how these differences impact how colleges recruit, teach, retain, and cultivate them toward graduation. |
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| 2:00 - 2:30 | "1:1 Communications & Variable Data Printing Market Trends" |
| | - Gilles Biscos, President, INTERQUEST Ltd. |
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| 2:30 - 3:00 | "Personalized Communications & Variable Data Printing in Higher Education" (Study Results) |
| | - Toby Cobrin, Director, INTERQUEST Ltd. |
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| 3:00 - 3:15 | Break |
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| 3:15 - 4:15 | End User panel (presentations, Q&A) |
| | - Eric Schanz, President, Contact Direct Marketing |
| | - Steven Rigby, Director of Printing & Web Services, Washington State University |
| | - Jimmy Friend, Director Printing/Mail Services, University of North Texas |
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| 4:15 - 4:30 | Wrap up |
YOU WILL LEARN:
- How the market, applications, and technology for color personalized printing are evolving
- Drivers and barriers to color variable data printing
- How leading-edge universities and collages are successfully implementing color digital printing and 1:1 communications
- Assessments of color variable data printing solutions on the market
- Trends and forecasts through 2010
WHO SHOULD ATTEND:
- Document services
- In-plants/CRDs
- Print & mail operations
- Graphic arts departments
- IT/Data center operations
- Communications departments
- Print buyers
- External marketing agencies
Organized by:
Sponsored by:
Supported by:
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